These days, it can be easy to imagine how some folks might be using the wrong methods to produce contents, whether it’s in the form of blogs, video, or even live streaming. You want to make sure that your count for website visitors go up consistently instead of stagnating, after all. The best way to do this is to produce contents that users are actually going to want to check out.
Fortunately, this is a lot easier to do than most would think. However, it does require a change in perspective compared to what many might be used to. More importantly, it will require you to have a more updated set of information as to what counts as good contents to be produced in the current market. After all, things have changed since five years ago and the techniques that worked then will not now.
Address Relevant Topics
Relevant topics are currently the lifeblood of content marketing, which is a refreshing change compared to the clickbait nonsense that pervaded the web in the past. Even the publications that used to thrive on these kinds of things like Buzzfeed have since branched out to cover current events. To that end, if you want to maintain some legitimacy, you have to cover relevant topics.
As already mentioned, this is no longer the age of clickbait. This means that if you are going to put anything on your headline, every single word must pertain to what you cover in the body. This will earn you some long-term goodwill instead of short-term scorn, which is no longer a viable way of growing your online presence. Users have simply become wise to this sort of thing.
Long Form Content
Finally, if you really want to be informative, you might want to go for longer contents. Unless the topic is relatively straightforward where the answers don’t need to be that long, you should go for over one thousand words or more when you build a website. This will catch the attention of users and basically brand you as a trustworthy resource with their best interest in mind.